Article Marketing – Barnes & Noble Promotes the Head of Its Web Division to Chief Executive – New York Times

Determined to stake out a strong digital future, Barnes & Noble on Thursday named William Lynch , president of the company’s Web division, as chief executive, succeeding Stephen Riggio, who will remain as vice chairman. He is also the first person outside of the Riggio family to be named chief executive since Leonard Riggio , the company’s chairman, bought the company in 1971. Burkle, who wants to raise his stake in the company to 37 percent and has protested poison-pill provisions that Barnes & Noble has imposed to prevent any single investor from holding more than 20 percent. Lynch has helped the company acquire Fictionwise, an online retailer of e-books, has overseen the introduction of the company’s own e-bookstore, and headed the introduction of the Nook, the company’s electronic reader, to compete with Amazon ’s Kindle and other devices. read more

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