Article Marketing – Vector Marketing and Cutco Cutlery Profiled in The Californian – Market Wire (press release)

OLEAN, NY–(Marketwire – May 11, 2009) – In the most severe financial crisis since the Great Depression, sales of Cutco Cutlery remain strong, as profiled in a Temecula, California newspaper article titled, “Recession? The Californian article profiled Cutco Cutlery’s Temecula sales office and Jack Gillette, a full-time college student and sales representative for Cutco’s sales division, Vector Marketing. Cutco is the largest kitchen cutlery manufacturer in North America, selling its products through in-home personal demonstrations conducted by college students. According to the article, sales of Cutco Cutlery for the Temecula office have reached $537,000 since the office opened last May, and sales are up in the company’s Western Region so far this year. The article noted several reasons for Vector Marketing ‘s sales success during the recession, including increased interest in home cooking, the cocooning phenomenon that occurs during recessions, a trend toward buying quality goods, a “forever guarantee” by a company with a long heritage, and selling directly to consumers through personal referrals. Vector Marketing is the company’s exclusive marketer, coordinating all sales for Cutco directly to customers via a national network of college students, who sell products through in-home personal demonstrations in the United States and Canada. read more

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