As writers attempt to fill the information void by being the first to write a knol about their topic of choice, ecommerce merchants have the opportunity to establish themselves as an authority in their field. Brian Bille, Internet Marketing Specialist at design and development firm Bizzuka, believes Knol will hold marketing potential for merchants, even though few are currently using it. Selecting ?Show ads? in the Knol management menu will link a Knol author?s AdSense account with their Knol, generating revenue on their article. If an author doesn?t have an AdSense account, Knol will prompt a user through the setup process, according to Knol Help?s advertising knol . Because of these unique features and the Google name, many experts believe Knol is destined for popularity and has the potential to become a viable marketing channel for ecommerce merchants. read more

Technorati Tags: knol, bille, google, merchants, adsense, advertising, article marketing