E-Business – Ad Revenue on the Web? No Sure Bet – New York Times

So Web start-ups are searching for new ways to make money, like selling real, or virtual, goods or asking customers to buy subscriptions. Wetpaint typically offers advertisers space on a few Web sites with a few hundred thousand visitors. And while advertisers are expected to spend less on display, classified and e-mail ads, they will spend more on search and video ads. Only 5 percent of World Golf Tour’s 250,000 players pay for things like $1 putters in the virtual pro shop or an $18 tournament entry fee, but it gets two-thirds of its revenue from such purchases. read more

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