New York, (April 21, 2008) The mounting importance of the Web requires a larger, more comprehensive role for e-Business, according to a new study by kasina, a leading asset management consultancy. Though distribution executives acknowledge the importance of the Web in the near future, most don’t have a clear idea of the exact role it will play. The study, “Elevating the Role of e-Business,” shows ways e-Business can build upon future opportunities to expand its role within distribution. Though the Web is currently viewed as a lower-level service function, the executives surveyed also foresee an expansion of the Web’s role, with 57% indicating that they expect the Web to become “very important” in the next three years. To better meet the needs of a new generation of Web-centric advisors, e-Business must assume a greater role within distribution, working in tandem with other distribution functions, such as Sales, to make strategic decisions. read more

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