E-Business – Rassai sets e-marketing pace – Fort Worth Star Telegram

Borrowing from his name and depth of vision, rapidly growing Rassai Interactive has emerged as a master of next-generation e-business, using cutting-edge technology and highly skilled talent to create vibrant, video-driven Web experiences and integrated strategies for more than 350 local, national and international clients. Co-founders Chad Horany and Judge Graham blend emerging technology and platforms with integrated marketing to create a stunning level of service that they believe will brand Rassai as the top video-centric interactive agency in the nation. They’re headed there fast, considering a scorching growth pattern established by Rassai – a company that launched in Horany’s apartment in 2001 while he and Graham were finishing their senior year in Texas Christian University’s inaugural version of the Neeley School of Business’ E-Business program. Nowadays, from their 8,000-square-foot headquarters on the 3rd floor of The Tower in downtown Fort Worth, Rassai is part of an accelerating culture shift toward e-business that netted record-setting Internet advertising revenues last year. As Rassai explains online, such focus has resulted in many innovative responses to clients’ needs, from offering soon a full-service, state-of-the-art video production studio in their Tower headquarters to “accelerated web strategies that incorporate our forward-thinking interactive capabilities to evoke powerful consumer connections. read more

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