Media Buys: DDS, Cablevision Report Big e-Business Increases – Mediapost.com
September 27, 2009 by Tony
Filed under Uncategorized
There is continued growth for electronic transactions in the TV industry with cable TV networks. A system from Donovan Data Systems and Cabletelevision Advertising Bureau — eBusiness — has seen a sevenfold increase since its launch in June. Media agency executives have long complained about mounting paperwork in making TV transactions — both with cable TV networks and broadcast stations. Cable networks using the system include A&E Television Networks, Turner Broadcasting, Discovery Networks and MTV Networks. read more
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