The worldwide Internet ad market will be an exciting place for the next few years, according to a new report from IDC. By the time 2011 rolls around, online advertising still won’t have replaced traditional methods, but a whole lot more money will be involved than what we see today. John Gantz, IDC’s chief research officer, observed in a statement, "Compared to more mature types of advertising, Internet advertising is growing at a phenomenal rate. Gantz then noted, "But Internet advertising is still relatively new and growing from a much smaller base. By the end of the forecast period, spending for Internet advertising will trail direct mail - the third largest form of advertising - by more than $30 billion, while spending on TV and print ads will each be nearly twice as great as for online ads. read more

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