Sweet Deal to Promote Tweeny-Bop Girl Group – New York Times- Article Marketing

Sweet Tweeny-Bop Deal – Clique Girlz Team Up With Baby Bottle Pop – NYTimes. Instead, the Clique Girlz — Destinee Monroe, 14; her sister, Paris, 12; and their best friend, Ariel Moore, 14 — are in danger of washing out of the entertainment industry before their first full CD comes to market. Eisner bought in 2007, has signed the Clique Girlz as commercial spokeswomen for Baby Bottle Pop, one of the Top 10 nonchocolate candy brands. The Jonas Brothers signed a nearly identical life-support deal with Topps in the period between getting dropped by Sony and being signed by Walt Disney Records in the summer of 2007. It may sound routine — teenage band signs marketing deal with candy company — but the partnership underscores the difficulty the music industry is having when it comes to introducing successful acts for the children’s market. read more

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