Then I see Judith Sim has been effusive throwing out numbers for Oracle marketing spend, saying it has fallen from 5% to 1. Fiscal 2007 , the last year for which we can make a direct full year comparison saw total revenue at $18 billion and M&S cost at $3. When I presented at Lisbon , I showed a photo I had taken at Madrid Barajas airport (reproduced at the top of this article) as an example of wasted marketing spend. That trauma won’t happen anytime soon but it absolutely is not beyond the realms of possibility if service organizations like RiminiStreet and others can crank the services handle and take advantage of the alleged price hike and so attack Oracle’s margins. That suggests to me it costs Oracle 64 cents on the dollar in sales costs to clinch each deal which in turn hooks the customer into those lucrative maintenance contracts. read more

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