Weight Watchers v. Jenny Craig: Don't Rely on the Marketing – U.S. News & World Report (blog)- About: Article Marketing

Weight Watchers and Jenny Craig, two of the most popular commercial diet programs, are wrestling over advertising claims . The claim, filed in federal court, says the ads are actually based on separate studies that compared each diet plan with a control group and that the Weight Watchers study is a decade old. In "The Skinny on Big, Fat Diet Programs ," she writes, "The science on most of these plans is hardly conclusive, since most of the research has been paid for by the diet companies themselves. Indeed, choosing one of the mass-market diet routes can set you back between $5,000 and $10,000 a year, depending on how much food you order, how much counseling you seek, and how many calorie counters and exercise gadgets the companies can upsell to you. Similar results came in 2008 when independent researchers published a study comparing the Mediterranean diet , a low-fat diet, and Atkins. read more

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